Ten’s Modern Family tops key advertising demos but audience turns away from The New Normal

Ten’s Modern Family topped key advertising demographics in Sunday night’s ratings although the network quickly lost its audience when The New Normal followed.

Modern Family rated 1.034m and was sixth in total viewers. It was the number one show for the evening across the 16-39, 18-49 and 25-54 demographics.

But The New Normal, also a US family comedy, averaged just 536,000.

Ten’s thriller Homeland then recovered slightly, averaging a total of 618,000 viewers. It was second in its 8.30pm time slot in 16-39 and 18-49 and third in 25-54.