Ten’s national head of sales for digital media Peter Manten joins Bauer Xcel Media



Bauer Xcel Media has named Ten’s national head of sales for digital media Peter Manten as digital commercial director across Australia and New Zealand.

Manten is replacing Andrew Brain who finished up with Bauer at the end of last month and is set to join outdoor company Adshel as head of digital and technology sales on October 26. 

Brain had been with Bauer for four years.

Manten joins Bauer Xcel Media after six years with Ten.

In his new role he will oversee the day-today commercial success and sales operation of all Bauer Xcel’s digital business, including The Australian Women’s Weekly, Woman’s Day, Australian Gourmet Traveller and Bauer Xcel automotive properties.

Bauer Xcel Media managing director Carl Hammerschmidt said in a statement: “Peter’s appointment is a great win for Bauer Xcel as we continue to invest and drive momentum for our To Love digital women’s network, our automotive and classified businesses and explore further digital growth with new acquisitions.

“Peter brings with him a wealth of knowledge and experience driving successful commercial strategy for some great brands within the media entertainment business. His understanding of the digital market, and experience with video, data and premium content makes him the ideal candidate to help drive our next phase of growth.”

On the new role Peter said in a statement: “I’m excited to be joining Bauer at a time of immense growth and expansion and look forward to driving the commercial strategy that will enable Bauer Xcel to achieve the opportunities for a business with such strong brands, great products and ambitious plans.”

Manten’s appointment commences early November.

Miranda Ward


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