Ten’s Offspring sees 32% catchup audience lift
Ten’s Offspring has seen a 32% bump in viewers of last week’s episode after seven day catchup numbers were released this morning.
The comedy drama, in its seventh season, saw its metro audience grow from 724,000 to 957,000, once broadcast catchup and online viewing was included, according to data from OzTam.
The data vindicates last week’s prediction from Ten’s programming boss Beverley McGarvey who said at the time: “All Australian drama series have seen some audience declines this year in terms of their overnight ratings. But Offspring’s audience will grow dramatically over the next week through TV and online catch-up viewing.”
Meanwhile, according to OzTAM’s overnight preliminary ratings, the second episode of Ten’s new season of Offspring, which aired last night, was down 130,000 metro viewers from last week’s debut metro audience of 724,000. Offspring was the second most watched across the 16-39s and 18-49s.
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It was also a good night for Ten’s Masterchef Australia which had 840,000 metro viewers, winning the top spot across the key ad demographics – 16-39, 18-49, 25-54.
Masterchef beat Seven’s Border Security: Australia’s Front Line and The Force – Behind The Line, which aired in the same time slot and had metro audiences of 727,000 and 680,000.
Nine’s Britain’s Got Talent reached 617,000 metro viewers.
Channel Nine beat Channel Seven in news on Wednesday night, with 1.122m metro viewers ahead of Seven’s 1.055m.
The channel also won the overall share battle with a share of 18.8%, beating commercial competitors Seven and Ten, who reported shares of 18.3% and 14.7% respectively.
ABC’s share was 11.0% and SBS had a share of 7.3%.
My OzTam chart this morning shows a 21.4% increase on timeshifting for last week’s Offspring from 724,000 to 879,000 not 957,000…..
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Thanks for raising that David,
We were a tad unclear – and have now amended the story to hopefully make it a bit clearer. The increase included the 155,000 your chart shows you from catchup viewing (PVRs etc) and a further 78,000 from online catchup viewing.
Cheers,
Tim – Mumbrella