Melbourne Cup viewing figures up, but far from impressive
The Melbourne Cup has pulled up lame this year, proving Ten correct in its assessment to say ‘nup’ to the cup by scratching itself from the race for future broadcasting rights.
The crowds returned to Flemington, following last year’s weather wash-out. 84,492 people went through the gates yesterday, a 14.5% jump from last year’s crowd of 73,816, and the biggest crowd since 2017.
TV viewership also rose from last year’s record low, as questions continue regarding the Melbourne Cup’s media value.
It was a very pedestrian telecast which won’t help either.
WO
Would only be fair to include how many people tuned into Racing.com’s coverage instead of Ten.