Ten’s Paul Anderson expands remit to include ViacomCBS in ANZ

Ten CEO Paul Anderson will be widening his role to include the title of executive vice president for ViacomCBS Networks Australia and New Zealand, giving him control over the company’s other TV assets in the region.

This will include Comedy Central, MTV, Nickelodeon and Nick Jr. as well as a range of associated businesses.

Anderson will take on the wider ViacomCBS business in Australia in the new role

Anderson’s appointment comes after the merger of Viacom and CBS Corporation. Ten has been a part of the CBS business since November 2017.

Current Viacom general manager in Australia, Ben Richardson, will report in to Anderson as GM, SVP, ViacomCBS Pay Networks and Ten business development. He will focus on commercialising the company’s combined assets in the markets.

David Lynn, CEO of ViacomCBS, said the company was impressed by Anderson’s work in Australia with Ten.

“The progress that Ten has made under Paul’s leadership in strengthening its schedules, rebranding its portfolio and accelerating its streaming strategy has been impressive.

“I am convinced that operating our combined free-to-air, pay TV and digital assets as a single portfolio will add value to our business in Australia and I look forward to working with Paul, Ben and the rest of the team to bring an even more effective and engaging offer to local audiences.”

Anderson said he was excited to increase his role with the new business.

“I am thrilled to take on this new and exciting role. The ViacomCBS merger combined with Ten creates a unique and powerful media group in the local market, bringing together some of the most innovative entertainment and media brands in Australia and across the world.

“That will be great news for viewers and advertisers as we build a multi-platform business as part of this new global content powerhouse. I’m looking forward to working with our great team to capitalise on the many opportunities ahead of us.”

ViacomCBS has also reorganised its international core leadership team, with new departments all reporting in to Lynn. The reorganisation seeks to ‘simplify ViacomCBS Networks International into two brand groups and three pan-regional management hubs’. In the new structure, Maria Kyriacou will take on the role of president, ViacomCBS Networks UK and Australia, including Ireland and New Zealand. Anderson will report to Kyriacou under the new structure.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.