Ten’s share slips to 5.7% on Saturday as just 195,000 tune in for Rugby World Cup

Only 195,000 viewers across the five capital cities tuned into Ten on Saturday to watch the Rugby World Cup match between Australia’s Wallabies and the Uruguay national side.

With the addition of regional figures, 289,000 viewers watched the match on free-to-air TV.

The match was by far most popular in Sydney where 73,000 tuned in. The next closest was Brisbane, where 51,000 tuned in.

Kick-off was at 3:15pm Australian Eastern Standard Time.

Ten’s prime-time offering of repeats of its runaway success The Masked Singer had 138,000 metro viewers (226,000 total), and 136,000 (218,000 total) respectively.

When the episodes screened earlier in the week on Monday and Tuesday, they cracked the million mark. Monday’s main episode had 835,000, and the celebrity reveal jumped to 1.063m. And on Tuesday, 848,000 watched the episode, with 1.004m for the reveal.

The Masked Singer has been a ratings winner for Ten 

Ten’s Saturday evening travel program, Luxury Escapes, had 106,000 in the cities and 163,000 in total.

All this left Ten’s primary channel with just a 5.7% share on Saturday night, only ahead of SBS’ 5.0%.

The win for Saturday night went to Seven, which had an 18.0% share.

Seven’s most-watched program was Seven News, with a metro audience of 790,000. Its regional audience was 343,000, taking it to a total of 1.132m.

Nine News was well behind, with a metro audience of 660,000, and 852,000 in total. Nine News did manage to win in Sydney and Melbourne.

In entertainment, the two largest free-to-air commercial networks both opted for repeats of movies from big film franchises.

Nine was the winner, with Star Wars film The Phantom Menace picking up 323,000 metro viewers (476,000 total).

Seven’s choice of the second Harry Potter film, Harry Potter and the Chamber of Secrets, had 313,000 metro viewers (462,000 total).

Harry Potter couldn’t quite beat Star Wars on Saturday night 

Nine had a 16.8% share for the evening, ahead of the ABC’s 10.4%.

The ABC’s most-watched program was also its news offering, with a metro audience of 624,000 bumped up to 932,000 by regional viewers.

In entertainment, Deep Water had 298,000 (487,000 total).

Multi-channel 7Mate had a 4.9% share, helping the Seven Network maintain its lead. It had 31.5% to Nine Network’s 29.1% and ABC’s 17.3%. Network Ten had 11.2%, just ahead of SBS Network’s 10.9%.


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