Ten’s Sunday Night Takeaway loses more viewers as channel share drops to 7.2%
Ten’s Chris and Julia’s Sunday Night Takeaway has yet again lost viewers, down 31,000 metro viewers from last week’s episode to 259,000.
The show debuted in February with 383,000 viewers, and has been struggling to size up to Nine’s Married at First Sight and Seven’s My Kitchen Rules.
Ten’s highest rating show for the night was The Project at 7pm, which drew 278,000 metro viewers. Hughesy, We Have a Problem continued to struggle in the later 9pm time slot, with 222,000 metro viewers.
The resulting main channel share was 7.2%, in contrast to ABC’s 13.6%.
Married at First Sight drew the lion’s share of the audience in the prime time slot on Sunday night, attracting 1.281m metro viewers. The show also topped key advertising demographics 16-39, 18-49 and 25-54. Married’s success – along with its strong news offering – helped Nine to a 26.3% main channel share.
My Kitchen Rules was Seven’s most-watched entertainment show for the evening, racking up 732,000 metro viewers. Seven’s highest rating show of the night was its news offering, which attracted 875,000 metro viewers. Seven’s main channel share was 18.4%.
ABC saw a few shows enter the top ten for the night, with its news show attracting 640,000 viewers, detective drama Vera pulling in 605,000 in the later time slot, and The Crown and Us: The Story of The Royals in Australia drawing 438,000.
On a total network level, Nine drew the largest share of audience, with 36.3%. Seven was next, with a 27.4% share. ABC drew 18.3% across its entire network, while Ten attracted 11.8%. SBS drew 6.3%.
Josie, you’ve nailed it!
Sunday night is prime viewing night when advertisers pay top dollar and most families are at home relaxing before starting their working week.
So what does Network Ten have to offer both advertisers and families?
Mediocrity.
Ten’s Management needs to be shown the door, as they’ve had long enough to get things moving in the right direction.
Oh, but CEO Paul Anderson will tell you they have the Rugby and the Racing. I’m sure their female and family demographic will be thrilled.
And if you’ve tried to reach anyone at TEN you wouldn’t have found them, they’ve been networking and bonding at Mosma.
CBS step in and save the Network.
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I think they just need to move it to an earlier time slot. I watched it for the first time last night and thoroughly enjoyed it. It’s good clean family fun and I like that Ten is taking a chance. Bump it forward an hour!
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Why oh why wouldn’t you schedule a variety show on Saturday night??
Worked well enough for Hey, Hey it’s Saturday. What’s wrong with the programming people at TEN, they didn’t give this program a chance.
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Easy to say in hindsight… But the day’s of the variety show are long gone. For better or worse we have YouTube, Facebook & Instagram feeds to give us an endless supply of ‘entertainment’ content. To compete with all these other options for our attention 10 need a very strong and specific theme to get cut-through.
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The lady always quoted think she must be program manager so guess she commissions shows and then slots them.
Well a dart board has a bullseye worth 50 and highest score is 180 triple 20’s.
10 not 2 crack a 10 share on a Sunday night advertisers must be looking for refunds surely.
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I definitely agree that the show should be moved to another timeslot, why would you put it up against the most popular shows, when we desperately need something on Saturday night!
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I really enjoy the show on channel 10. Chris does a good job but Julia really makes a fool of herself and not a bit funny. I would like to keep watching as it is a good show and gives away such great gifts for deserving people but I will not be watching while Julia is on the show . Channel 10 has so much talent that could be used with Chris..
Thanks
Doreen88
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I can’t even fathom how they expected people to want to watch this garbage. Absolute waste of airtime.
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Ch10 are guilty of this same behaviour on Friday, Saturday and Sunday nights, constantly playing repeats of shows that can be seen on TENplay! It’s time Ten started showing some blockbuster movies if they want to keep their viewers. Mind you, Ten proved they don’t give a shit about their viewers when they sold off the rights to Formula 1 to Fucktel !!!
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