Ten’s Sunday Night Takeaway debut fails to size up to Nine’s Married behemoth

Ten’s new variety show failed to size up to the competition on Sunday night, with 383,000 metro viewers tuning in to Chris & Julia’s Sunday Night Takeaway, which aired at 7.30pm.

By comparison, Nine’s Married at First Sight attracted its biggest audience so far this season, with 1.659m metro viewers in the 7.00pm time slot, according to OzTAM’s preliminary overnight figures.

Nine’s Married hit another season high on Sunday night

Nine’s 60 Minutes, which aired directly after Married, also performed well with 1.077m viewers turning into the Michael Jackson special.

Married at First Sight topped key advertising demographics 16-39, 18-49 and 25-54, with 60 Minutes coming in second in each demo.

In a statement, Ten’s chief content officer Beverley McGarvey said: “Chris & Julia’s Sunday Night Takeaway was a big swing for Ten last night and while we’re disappointed it didn’t have a bigger impact, we’re happy to have offered fresh, family-friendly entertainment as an alternative on a Sunday evening.

“Chris and Julia pulled off a mammoth task and we’re so proud with how seamlessly they pulled the show together, mere moments after arriving back from Africa. The great thing about a live show is that we can listen to the feedback and tweak the show making it snappier as it builds over the coming weeks.”

Due to a coding error, the figures for Seven’s My Kitchen Rules were unavailable at the time of writing. MKR aside, Seven’s most watched program for the night was its news show, with 892,000 metro viewers, as was the ABC, with 661,000 for its news offering.

The success of Married at First Sight and 60 Minutes meant Nine won Sunday, with a 30.9% share on its main channel. Seven attracted 18.8% of the audience on its main channel. ABC managed 12.1%, while Ten attracted 9.0%.

On a total network level, Nine drew 39.5% of the total viewing audience, while Seven attracted 26.6%. ABC’s network achieved 16.3%, while Ten managed 12.1%.


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