Ten’s The Masked Singer drops 30% for the premiere of its second season

Ten’s The Masked Singer returned for its second season on Monday night, dropping 30% from its 2019 premiere. 823,000 metro viewers tuned in for the reveal of the evening’s singer and 733,000 for the episode leading to it.

In 2019, the inaugural season brought in 1.162m metro viewers for its premiere, up against The Block on Nine and the AFL Brownlow Media Red Carpet Arrivals on Seven, easily beating both.

The Echidna was unveiled last night on The Masked Singer

But on Monday night, The Masked Singer’s second season took on Australian Ninja Warrior’s finale, which delivered 1.199m metro viewers for the winner’s announcement and 1.060m for the episode leading up to it.

It was the lowest grand final for the format – 2019 brought in 1.404m, 2018 1.183m and 2017 2.227m, but easily enough to make it the most-watched entertainment show of the night. It also topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

Ten’s head of programming, Daniel Monaghan, said the show performed well given the competitive nature of the timeslot.

“The Masked Singer Australia has roared back onto our screens with all the fun, spectacle and wackiness Australians have come to love from this show.

“On a highly competitive night, the first episode of the new season performed very well, with 1.13m viewers nationally for the big reveal and 1 million earlier in the night. The Masked Singer Australia significantly lifted our audience in its timeslot and created real buzz on social media last night. The best is yet to come, with great singing, great dancing and lots of jaw-dropping moments as we reveal who is behind the masks.”

On Seven, Farmer Wants A Wife delivered 696,000 metro viewers, its lowest episode of the season.

Nationally, Ninja Warrior delivered 1.638m viewers, The Masked Singer 1.127m and Farmer Wants A Wife 1.118m.

Nine secured an easy win for the night, holding a channel audience share of 24.6% and a network share of 31.4%. Seven secured second place with 16.7% and 25.9%. Ten sat in third with an audience channel share of 14.0% and a network share of 19.3%, while ABC landed in fourth with 12.7% and 16.4%.

7mate was the most-watched multi-channel with 4.8%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.