Terri Scheer appoints Edge to content account
Digital marketing agency Edge has been appointed to Terri Scheer’s content account.
The announcement:
Terri Scheer win builds content agency Edge’s role across Suncorp Group Edge’s relationship with Suncorp Group continues to grow after being appointed to drive the content strategy for Terri Scheer.
Terri Scheer is Suncorp’s landlord insurance provider and is the largest specialist in this space. The insurer will be investing in content to build the brand by driving Terri Sheer’s unique expertise and leadership in this area. Many property investors are not even aware that specialist landlord insurance exists, so Terri Scheer will be using content to educate property investors and grow the category.
Stephen Ly, Terri Scheer’s Brand Manager commented “We are looking for a content strategy that will to get the name Terri Scheer in front of people very early in the investment property decision-making process, so that would-be investors understand the value of specialist landlord insurance. This will enable us to break the default behaviour of calling an existing general insurer. Edge understands the value of meeting customers’ content needs at the consideration stage. It is important that we position the brand as an expert in the property investment space.”
Richard Parker, Edge’s Executive Planning Director said “Whilst Terri Scheer is a hugely successful business and has a great price and product proposition, there is work to be done to help build a sense of meaning and purpose into the brand – that’s where a strong content strategy can come into play. We’re excited to be working to develop this with the guys at Terri Scheer.”
This partnership will sit alongside existing Suncorp relationships with AAMI, Apia and Suncorp Super, among others.
Fergus Stoddart, Managing Partner at Edge, added “We have been working hard across the Suncorp Group to become their go-to choice for content marketing solutions, so winning this work is a huge credit to the team. Terri Scheer was particularly important as we have built strong expertise in property with our work on the likes of Lendlease, Aussie Home Loans, Property Council of Australia and Onesteel”.
Source: media release
The advertisement currently on television channels showing a young person stating:
“As a first time investor, Terry Scheer provides me with the confidence I need” or words to that effect.
In the current form, it appears that Terry Scheer is the first-time investor, This is a common mistake in English expression. Please try to change it so that criticism does not fall on the advertiser.
This is discordant, and should read:
Terry Scheer provides me, as a first-time investor, with the confidence etc.”
This would show that the provider is not the investor.
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