Terry White Chemmart moves creative from JWT Melbourne to VMLY&R
National pharmacy chain Terry White Chemmart has switched WPP AUNZ creative agencies, swapping JWT Melbourne with VMLY&R Brisbane as its agency of record.
The win, which comes after VMLY&R picked up the Defence Force Recruiting creative account in January, includes retail, digital, above-the-line and in-store channels for the 450 branch pharmacy chain.
Managing director of J. Walter Thompson Melbourne, Michael Godwin, said: “We enjoyed a tremendous, longstanding partnership with Chemmart and subsequently with the merged entity TWC.
“However with the merged entity being based in Brisbane, it became apparent that the business would be better served by appointing an agency with a local Brisbane presence and therefore through mutual agreement with our client we decided to resign the account.
“Our team is very proud of the work we created for the Chemmart brand and we wish the brand and its new marketing team all the very best for the future.”
VMLY&R was formed by WPP’s merger of VML and Y&R last September.
JWT is also set to join WPP’s consolidation crusade when it will become Wunderman Thompson in a merger with its sister agency. However, the Australian arm is yet to adopt the new name.
A WPP AUNZ spokesperson told Mumbrella: “The new Wunderman Thompson branding is being rolled out in a phased approach and as of right now there are no changes in Australia or NZ. We will keep you all updated on the roll out.”
Duncan Phillips, TerryWhite Chemmart’s chief operating officer, said of the pharmacy chain’s appointment: “We believe VMLY&R’s creative vision and expertise will help us connect with our customers in a relevant and engaging way that reflects our core values, and helps drive stronger brand awareness across Australia.”
