Project Factory invests in 360 video
The Project Factory moves into online video production, acquiring a stake in the 360 video company Panoramic Video.
“It’s a radical technology that changes the way we view online video completely. It creates a fully immersive video experience that is currently lacking online,” said company director Guy Gadney.
Gadney said the Panoramic Video possibilities will be put to use in the company’s film and television projects, particularly the behind-the-scenes content for online and home entertaiment extras.
“Needless to say, the advertising opportunities are game changers with the ability to embed clickable interactive ads in the video itself,” added Gadney.
The Project Factory will take a board position and 25 percent ownership of Panoramic Video.
