‘Thank you for not riding’: Uber implores people to stay home
Uber is urging customers to “stay home for those who can’t”.
The ad gathers footage of people self isolating at home while celebrating birthdays, working whilst entertaining children, and connecting through social media.
The global ad was created by Wieden + Kennedy.
The wider ‘Move What Matters’ campaign has seen Uber commit to providing 10 million rides and food deliveries to healthcare workers, seniors, and people in need, for free.
Uber will be working with food banks, hospitals and government entities around the world looking for support with free rides and meals.
An Uber spokesperson outlined the measures the rideshare platform has taken to try and keep its drivers and customers safe should they need to leave their homes and take a trip.
“Safety is essential to Uber and it’s at the heart of everything we do. We work closely with public health authorities in each state, and have processes to temporarily remove an individual’s access to the Uber apps based on the advice of health authorities,” the spokesperson said.
“We are supporting driver and delivery partners who are diagnosed with COVID-19 or personally placed in self-isolation by a public health authority due to risk of spreading COVID-19. People in these situations will receive compensation for a period of up to 14 days. We believe this is the right thing to do.
“Driver-partners are also receiving in app messages and emails reminding them of basic steps they can take to help prevent the spread of the virus which draws on advice from public health authorities.
“We have advised riders to only sit in the backseat, and have in-app messages encouraging people to limit the spread and travel only if necessary.”
“We are always working to help keep everyone who uses the Uber platform safe and will continue to share advice from public health authorities with those who use the Uber app.”
The spot is running across free to air TV in Australia.
