‘That’s Bloody Beautiful’: Jack Nimble wins tender to revamp World’s Greatest Shave creative

January 18, 2024 10:44

Creative agency and production house Jack Nimble has won the open tender to lead the 2024 creative transformation for the Leukaemia Foundation’s World’s Greatest Shave, with a campaign ‘That’s Bloody Beautiful’ launching this month, Mumbrella can reveal.

In May last year, the Leukaemia Foundation called the tender, as it looked to refresh the brand and end its iconic upside-down chin campaign, that had been in place since 2007. Abnorml, the incumbent, held the creative remit since 2015.

The Leukaemia Foundation and Jack Nimble both confirmed the win to Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.