Zitcha lands in the US with new partnership
Zitcha has expanded its retail media platform to the US, partnering with Axonet to leverage first party convenience store data and retail media touchpoints.
Axonet, a North American convenience store retail media network, will bring together valuable insights across its first-party data and shopper audiences, integrating with Zitcha’s retail media platform to improve business outcomes.
The strategic partnership follows Zitcha’s integration of Meta’s Managed Partner Ads product at the back end of 2023. Axonet will run Meta and Trade Desk Ads through Zitcha’s platform.
John Reiss, VP of business development, Axonet, commented: “In partnership with Zitcha, we are able to offer a single-pane view of advertiser campaign performance across channels engaging C-store shoppers at various points in their shopper journeys including offsite, on-premise, and in-app. Our first-party purchase and loyalty data ensures campaigns reach the right people at the right time with the right message.”
Zitcha CEO, Troy Townsend, added: “This is still an evolving ecosystem, but partnering with Axonet, we are pushing the boundaries, while simplifying this space. Together we will offer the ability for C-Store retailers across the US to see immediate value participating in Retail media meanwhile fully automating the experience for CPG to buy across the category.”
It’s the latest in a string of new partnerships for the retail media platform, with Zitcha having also recently partnered with out-of-home technology business Broadsign.
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