‘That’s how legends are made’ in 2017 Cox Plate promotion

October 9, 2017 2:46

Magnum Opus Partners has promoted the 2017 Ladbrokes Cox Plate spring carnival asking “what does it take to become a legend?”

The 30 second television commercial uses snippets of historical horse races featuring Kingston Town while inviting this year’s spectators to “witness history”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ladbrokes Cox Plate Magnum Opus Partners

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‘That’s how legends are made’ in 2017 Cox Plate promotion

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