F.Y.I.

The 2018 Effie Awards call for entries is now open

The Communications Council has opened its call for entries for the 2018 Australian Effie Awards.

The announcement:

Call for Entries for 2018 Australian Effie Awards Now Open

New Categories Announced

The Communications Council has today announced the 2018 Call for Entries for Australian Effie Awards is open, with the closing date set for Thursday 19 April.

Running for the tenth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results. Following an annual review, two new categories will be introduced this year to award work in important and evolving areas, including:

  • Positive Change: Environmental: The Positive Change: Environmental category celebrates efforts that have measurably shifted audience behaviour toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing communications. Entries should reflect
    the environmentally sustainable objectives and messaging in their entry. Entries could be either for commercial enterprises, brands or not-for- profit organisations.
  • Shopper Marketing: Shopper Marketing covers a variety of disciplines (retail comms, promotions, brand partnerships, activations and experiential, packaging, eCommerce and more) that focus on driving conversion at the point of sale. Built from deep shopper insights, great shopper marketing ideas work from the store back, activating the path to purchase to build brands while driving sales in a growing number of transactional environments.

There are 25 categories to enter. An entrant may select only one category for List A but there is no limit to how many categories are selected from List B.

LIST A
Only 1 Category can be entered

A. RETAIL/ETAIL
B. FOOD, CONFECTIONERY AND
SNACKS
C. BEVERAGES
D. OTHER CONSUMER GOODS
E. HEALTH AND WELL-BEING
F. FINANCIAL SERVICES
G. OTHER SERVICES
H. TRAVEL, LEISURE AND MEDIA
I. GOVERNMENT
J. NOT FOR PROFIT AND CAUSE
RELATED MARKETING

LIST B
Multiple Categories can be entered

K. K. BEST STATE CAMPAIGN
A. SHORT TERM EFFECTS
A. MOST ORIGINAL THINKING
A. NEW PRODUCT OR SERVICE
A. SMALL BUDGET
A. INSIGHT & STRATEGIC THINKING
A. PR-LED CAMPAIGN
A. RETURN ON INVESTMENT
A. LONG TERM EFFECTS
A. DIGITALLY LED IDEAS
A. MARKETING SOLUTIONS OTHER THAN
ADVERTISING & PR
A. MEDIA-LED IDEA
A. MEDIA PARTNERSHIP ACTIVATION
A. POSITIVE CHANGE: ENVIRONMENTAL
A. SHOPPER MARKETING

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