The amazing Coles product lookalikes

A while back, the good folk of Kellogg’s popped into the office. Naturally, the conversation turned to Crunchy Nut Cornflakes.

I was too embarrassed to tell them that the day before I’d accidentally bought Coles’ own brand version. (They don’t taste as good – and they contain nearly twice as much fat, I now notice.)

After all, what sort of naive consumer does that?  

But it did get me thinking.

The brands are in a pretty tough position against the supermarket own brand products.

It’s tricky to complain too hard about passing off, if the organisation you feel is doing so could also delist you at the drop of a hat.

So I spent a couple of relaxing hours trawling Coles’ shelves and marvelling at some amazing similarities. I even bought one of each.

Now I’d never suggest that they’re infringing anybody’s IP. But we have put together this video to pay tribute to the power of packaging coincidence – in layout, shape and colour choice.

But remember. It’s just a coincidence.

Video editing: Alice Terlikowski

Tim Burrowes



Sign up to our free daily update to get the latest in media and marketing