The Ashes helps Nine to another nightly win, with 755,000 tuning in for session one

755,000 metro viewers tuned in overnight to watch session one of day one of the fifth test of The Ashes.

The Ashes went to air on Nine’s primary channel, despite the contest already being decided, with 425,000 metro viewers also tuning in for the lunch coverage, and 326,000 for the later session two.

The Ashes may already be decided, but people are still tuning in

This helped Nine’s primary channel to a winning 23.1% share. The network, including its multi-channels Go, Gem and Life, also had a winning 30.6% share overall.

The usual tussle between Seven and Nine, however, was disrupted, with Ten placing second.

Ten’s stronger-than-usual performance was helped by The Bachelor’s metro audience of 797,000, making it the most-watched entertainment program of the night. Gogglebox, immediately following The Bachelor, had 626,000.

The two programs also topped the key advertising demographics of those aged 16 to 39, 18 to 49 and 25 to 54, with The Ashes session one placing third across all three.

Overall in the 16 to 39 demographic, Ten was well ahead with a 32.5% share for its primary channel. Nine had 23.2%, and Seven just 11.9%. On a network level, Ten remained ahead in the 16 to 39s, with 37.5%, to Nine Network’s 30.7% and Seven’s 21.3%.

In 25 to 54s, Ten was also victorious, with 25.0% to Nine’s 23.2% and Seven’s 14.0%. For the networks, it was Nine which took the lead (32.6%), ahead of Ten (30.8%), and Seven (23.7%).

Ten had a 17.8% primary channel share, ahead of Seven’s 16.4% and the ABC’s 10.3%.

The rankings shuffled, however, when the multi-channels were factored in. Seven has four multi-channels, while Ten has just two. Seven’s network share was 26.0%, ahead of Ten’s 23.3%.

The most-watched program overall for the night was Seven News on 909,000 metro viewers, ahead of Nine’s 809,000.


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