The Australian celebrates 50 years of ‘impartial information’

Rupert Murdoch checks pages of The Australian newspaper 15 July 1964

Rupert Murdoch checks pages of The Australian newspaper 15 July 1964

The Australian is celebrating its 50th birthday this year with a campaign looking back on its half century of journalism while also promising continued innovation into the future.

In a press release this morning News Corp’s said: “The Australian launched on Wednesday 15 July 1964 with Rupert Murdoch promising it would be a newspaper of impartial information and independent thinking; tied to no party and to no state, only guided by its faith in Australia and the country’s future.

“Fifty years later, The Australian continues to deliver on this promise.  It reports fearlessly, holds Governments and institutions to account, and has consistently argued for big policy changes whose implementation have benefited the nation, and its people, enormously.”

To mark the milestone, the paper is undertaking a series of print and online specials including an editorial publishing series looking at the events that have shaped the last 50 years of Australia’s history, a digital recreation of the first edition of the paper, a special digital hub dedicated to the birthday that will showcase content published since the paper’s launch and a glossy collectors’ edition magazine celebrating its best bits.

The Australian CEO Nicholas Gray said: “2014 marks the 50th birthday of the nation’s greatest newspaper. Fifty years ago The Australian launched because the country needed a newspaper that advanced the nation’s welfare.  This year we are saluting it’s proud past as we continue to evolve for more successes in the future.

“What makes this newspaper great is that it is old enough to have the insight and experience to see the real story, but young enough to have the enthusiasm to constantly challenge and transform.  We lead in media innovation, we set the national agenda and we speak to the nation’s highly influential opinion leaders.  Our birthday campaign will bring to life the past 50 years through today’s multi-platform storytelling tools.”

The paper has partnered with the Commonwealth Bank who have come on board for the celebrations as a gold sponsor.

The celebrations will also be underpinned with a consumer marketing campaign, the details of which the paper is yet to reveal.

The Australian editor-in-chief Chris Mitchell said: “Over five decades, The Australian has strongly supported economic liberalism, championed entrepreneurs and held governments to account.

“I know that not everyone has agreed with positions we took on important matters like floating the dollar, supporting competition or opposing maladministration and waste of public money.  But I think 23 years of uninterrupted growth – driven by key policies we advocated and implemented by brave politicians  from both sides of politics – says we are right on the big issues.”

In February Mitchell conceded The Australian had struggled to be profitable since the global financial crisis of 2008, also revealing the paper had lost $30m last year.

News Corp is also currently pitching its creative account, putting AJF Partnership, Archibald Williams and Mark on alert.

Miranda Ward


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