The Australian Ballet celebrates 60th anniversary via Thinkerbell
The Australian Ballet has celebrated its 60th year with a new brand proposition and film created by Thinkerbell.
The campaign was created as a brand expression that encapsulates the rich history and exciting future of The Australian Ballet, with the resulting brand film launched for TV, cinema, online and social media.
The creative showcases the history of all aspects of The Australian Ballet – the key moments that all work together to move audiences ‘beyond words’. Every movement made stronger by the 60 years of practice, choreography, craftsmanship, and performance before it.
Emma Pinwill, director marketing and sales The Australian Ballet said: “Since 1962 The Australian Ballet has been a constant source of world class performance and artistry. We’re incredibly proud of this new work, and how it both celebrates our 60 year history, but also expresses our focus on the future and becoming one of the world’s leading ballet companies.”
Tom Wenborn, executive creative tinker, Thinkerbell said: “It’s been an inspiring experience working with The Australian Ballet team. The commitment to craft in every facet of the company immediately rubs off on you, and our team couldn’t help but sweat every detail. Finding a production partner who shared a passion for the execution was hugely important and we couldn’t be happier with what VERSUS delivered.”
Beautiful…strong.
User ID not verified.
Have your say