The Australian gets a website refresh
News Corp’s national masthead, The Australian, has revamped its website with a layout designed to bring the paper’s digital experience closer to the print edition.
The redesign comes after testing and feedback with 6,000 of the paper’s subscribers, explained The Australian’s digital editor Daniel Sankey.
“Making changes to The Australian is not a task we have taken lightly,” Sankey wrote. “For many of you it’s a part of your daily routine and the trusted source you turn to for critical analysis and coverage of the events shaping our nation, and the world.”
The site now sees the print edition’s sections and liftouts reflected in the website layout with the newspaper’s distinctive typography using Times Classic shown across the website.
Along with the type changes, the site’s width has been increased on large screens, giving what Sankey describes as a broadsheet feel to the new pages.
“As The Australian has developed in the digital age, so too has our journalism and our new website is designed to place that coverage at the centre of your experience,” Sankey said.
“Whether it be live coverage of breaking news, political analysis that holds the nation’s leaders to account, a gripping podcast or a long read from The Weekend Australian Magazine, our new website brings our content to life on whichever device you choose to use.”
Sankey also said there will be more changes to the website in coming months.
The Australian’s editor-in-chief Christopher Dore said: “At The Australian we are committed to giving our subscribers the highest quality coverage of the news that is shaping our world. The website improvements have been designed to place our award-winning journalism at the centre of the experience, making it even easier for readers to stay informed on the latest news or immerse themselves in long reads.”
Managing director, Nicholas Gray, added: “It is fitting the nation’s premium news brand provides subscribers the very best digital experiences. I’m also very excited that the redesign makes The Australian’s website an even more premium environment for brands – it is designed to be faster and, importantly, more engaging.”
i hope that they have fixed in the “I’m a subscriber, and I spend more time trying to log in, that I do reading the news… every. single. day.” issue.
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