303 MullenLowe’s Mediahub appoints Alisa Van Wyhe as client performance director
303 MullenLowe’s Mediahub has appointed Alisa Van Wyhe as client performance director in Sydney.
In her new position Van Wyhe will be responsible for leading the client relationship with Prospa, an account won by Mediahub in November last year.
Alisa Van Wyhe has been appointed as client performance director by 303 MullenLowe’s Mediahub
Van Wyhe takes on the role after spending two-and-a-half years as the consulting director at Cadreon.
Andrew Livingston, managing director at Mediahub Australia, said in a statement: “Alisa’s expertise at Mediahub adds another string to our bow and gives us a spring board for attracting challenger clients who want an unfair share of attention – especially in the direct response and performance media space.”
Van Wyhe added: “After working in the IPG Mediabrands family for the last five years, I was really pleased to join the Mediahub team. It’s a great opportunity to develop the direct response and performance offering for the agency through working on such an exciting brand as Prospa.”
