The Australian goes gold
The Australian has tinted its cover gold coloured today to promote its digital subscription service.
The announcement:
Gold newspaper heralds in The Australian’s Gold Digital Pass
Limited Edition newspaper available on stands on Wednesday, November 9, 2011 only
The Australian, the nation’s most respected broadsheet, will be gilding the presses tomorrow when it turns its front page Gold, heralding the arrival of its new Digital Subscription Service.
The limited edition newspaper – available only to readers on November 9, 2011 – marks a key milestone in the newspaper’s 47 year history. The Australian’s recently introduced ‘freemium subscription model’, which offers a mix of free and subscriber-only premium content, represents a major step in the creation of a sustainable model for quality journalism.
As part of the new online offering, subscribers have exclusive access to the best news, analysis, commentary and photojournalism led by a team of Australia’s most credible and experienced journalists.
As well as having full access to The Australian’s tablet applications, subscribers have access to exclusive content on the newspaper’s website and m-site, including:
BUSINESS – This daily section provides subscribers with a national perspective coupled with in-depth analysis from the nation’s leading business journalists. Only The Australian Business section provides exclusive content from The Wall Street Journal, MarketWatch, The Times and Dow Jones Newswires along with expert commentary from leading industry writers.
MEDIA (Monday) – A must-read section for all Media and Marketing professionals and executives, this section breaks news and provides the most comprehensive coverage of the local media and marketing industry.
AUSTRALIAN I.T (Tuesday) – First launched in 1964, The Australian’s IT section is the longest running IT report in the world. Here, Australia’s most knowledgeable IT reporters cover the entire gamete of the IT industry and how technology is super-charging business methods. This section also contains the latest thinking from industry leaders as well as regular reports on gadgets and consumer technology.
HIGHER EDUCATION (Wednesday) – This section delivers detailed and up-to-the-minute news, opinion and policy insight into issues that directly affect the higher education sector – including in-depth analysis on funding, international students, research, regional education, equity, teaching and learning, industrial relations, quality and regulation, as well as reports on academic standards.
LEGAL AFFAIRS (Friday) – The Australian’s Legal Affairs section focuses on Law as an industry and a business, drawing on the depth and expertise from the country’s leading Legal journalists. As well as providing the latest legal news – with reports on the Bar and government policy and regulation – it examines the issues that will affect the legal community in the future.
For your FREE Three month Subscription Trial visit www.theaustralian.com.au/subscribe
Source: The Australian press release
Ironically, since I signed up for the ‘free’ digital trial that I get for being an existing print subscriber, I’ve not received a single copy of the print edition. Daily calls to their helpdesk are of no help, even after two weeks. Is this a feature anyone else is noticing?
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