The Australian Open 2022 proves to be an entertainment winner for Nine

The Australian Open 2022 is proving a winner for Nine, as the night session won entertainment for the fourth time in a row this week, with the network also celebrating another overall network share win.

The Australian Open quarter-final match, which saw Daniil Medvedev beat Felix Auger-Aliassime in a five-set epic on Wednesday, pulled in an average 726,000 metro viewers, while also winning key advertising demos, 16-39, and 18-49.

Tuesday night’s Australian Open game, which saw Australian Ash Barty defeat American Jessica Pegula in straight sets brought in 1.058 million metro viewers, and won all three key advertising demos.

Meanwhile, next in non-sport entertainment for Wednesday was Ten’s I’m A Celebrity… Get Me Out Of Here which saw 502,000 metro viewers tune in, while 466,000 metro viewers watched the elimination.

Seven’s The Chase Australia had 450,000 metro viewers, followed by Ten’s The Project at 7pm which had an average metro audience of 392,000.

Seven’s Cricket Big Bash League – The Challenger brought in 366,000 metro viewers.

The #1 news program on Wednesday was Nine News which aired to 941,000 metro viewers, while Seven News had 888,000 metro viewers. Nine News at 6:30 had 867,000.

As mentioned, Nine won the night, taking an overall network share of 39% over Seven’s 24.7%, while Ten had a 18.7% share, and the ABC took a 11.6% share.

Nine also won the primary channel share, and the top-rating multi-channel on Wednesday was 7TWO with a share of 3.0%.

In the latest Daily Consolidated Total TV Report for 19 January, Seven News was the #1 program nationally across linear, with 1.499 million viewers, including 32,000 on BVOD and an uplift of 2%.

The program with the biggest uplift however was an episode of Ten’s Bull with an uplift of 22% and had a total of 359,000 viewers overall, and BVOD audience of 12,000 nationally.

[click to enlarge]


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.