The Australian switches on the paywall

australian_paywall_messageThe Australia’s paid content adventure has begun. The newspaper’s paywall went live a few minutes ago.

Readers who click on premium content now see the first couple of paragraphs before getting a message inviting them to sign up for a digital pass. For the next three months, the digital pass will be free.  

As Mumbrella has previously reported, when The Australian‘s free trial ends, users will be asked to pay between $2.95 per week for digital only access though to $7.95 for digital access along with a six day print subscription.

The Australian’s editor Clive Mathieson discusses the paywall:


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