The Australian’s marketing writer Lara Sinclair joins marketing tech firm as content head
The Australian has lost its marketing writer Lara Sinclair, who has moved to marketing technology start up Simple.
“My job will include launching a blog targeting marketers,” she told Mumbrella. “I reported on the first dot com boom when I was at B&T, before I even joined The Australian.
“This time, with the content marketing and marketing technology sectors both growing exponentially, and with the mainstream media industry also under pressure, I decided if an opportunity to join the next technology boom arose, I’d give it a shot.”
The departure leaves the once eight reporter strong Media section with just three staff writers, while Sinclair will take the role of head of content for the Brisbane based company.
Lara is the best. What will the Australian do without a media writer?
David Darrenson doesn’t write for the Media section. He writes for the Australian Business Review and reports to the Business Editor. Has he not told you that? It’s much bigger than the AFR apparently.
A great journalist. Sniffs out stories, chases them down, checks facts, always professional.
Congratulations Lara.
Fantastic journalist and lovely person. Congratulations Lara, and best of luck at Simple.
Congrats Lara.
Congratulations Lara, you will shine in your new job.
When they write the book Lara’s name will loom large as one of the very best in the business.
Congrats Lara
Hey guys, Thanks for your kind words and good wishes – it’s much appreciated. Look forward to catching up with many of you in coming months!
Huge congrats Lara. Totally echo all the comments above. Huge loss for the Oz and wishing you great success and happiness in new role.