The average age of Australian gamers rises to 32
The average age of gamers in Australia has risen to 32, up from 30 in 2008, according to research from the Interactive Games & Entertainment Association.
The study found that 75 per cent of Australian gamers are aged 18 years or older, and the average adult gamer has been playing video games for 12 years.
The survey is part of the Digital Australia 2012 study of 3533 women, men and children by Nielsen. The survey was conducted online in July this year.
The age of gaming will continue to increase until it reaches parity with the average age of the Australian population – which is 36 – according Narayan Patterson, publishing director at IGN Entertainment, a gaming website.
“This will happen within the next decade,” he said.
Patterson added that while in-game advertising is still in its infancy in Australia – as most console games which contain ads are made overseas – mobile game advertising is growing briskly.
IGN Entertainment reaches around 1m unique browsers in Australia every month, through media such as homepage takeovers and pre-roll advertising.
Love to know how they define a “gamer”.
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No surprises there on the age of gamers, however I’ll take their “1 million unique browsers” with a grain of salt. Counting UGO when they don’t even sell it is pretty misleading. Is IGN audited?
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The age of gaming will continue to increase until it reaches parity with the average age of the Australian population – which is 36
Really? So they’d expect to have as many 50 year old gamers as 20 year old ones? As many 58year olds as 12 year olds? Really? Hmm.
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and do they all still live with their mothers?
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weight the data by time spent playing and you get an entirely different picture
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All the gamers I know spend a pooload of time online and since IGN is the biggest gaming site in the world, 1m unique browsers wouldn’t be a stretch!
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