The Bachelor records lowest ever launch ratings as Farmer finale tops non-news
The ninth season of Ten’s The Bachelor brought in its lowest metro ratings of any premiere episode to date, with an average of 482,000 viewers tuning in to the season launch featuring pilot Jimmy Nicholson.
Last season’s launch brought in 681,000 metro viewers, while the 2019 launch had 828,000 metro viewers. The program’s first-ever Australian season was previously its lowest launch, with 669,000.
The Bachelor still managed to win the 16-39 advertising demo, while 18-19 and 25-54 were taken out by Nine News.
A spokesperson for Network Ten said: “First Officer Jimmy’s journey has only just begun.
“The premiere episode of The Bachelor Australia took flight as the #1 entertainment show of the night in 25 to 54s and under 50s and the #1 show in its timeslot in 10’s key demographics of 16 to 39s, 25 to54s and under 50s.
“We can’t wait to share all the drama, all the romance, all the twists and turns and even some turbulence, as Jimmy’s search for his happily ever after takes off.”
The #1 entertainment program on Wednesday was the finale episode of Seven’s Farmer Wants A Wife, which brought in an average metro audience of 853,000 viewers. It was also the top-rating non-news program nationwide.
Home and Away’s 647,000 metro viewers and Seven’s Olympics coverage with 635,000 metro viewers both cracked the top ten, as several events at Tokyo 2020 got underway ahead of the official Opening Ceremony on Friday.
Nine’s Travel Guides brought in 597,000 metro viewers, while Shaun Micallef’s Mad As Hell had 549,000 metro viewers for the ABC.
Overall, Seven News was the #1 program, airing to an average of 1.260 million metro viewers, ahead of Nine News with 1.220 million. That helped Seven to an easy network share win with 34.4% ahead of Nine’s 25.1%.
The #1 primary channel was Seven with 26.4%, while 10 Bold was the top-rating multi-channel on a 3.7% share.
Seven also revealed that it set a new record for streaming minutes on its 7Plus platform yesterday, with 45.9 million minutes.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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