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The Bachelor records lowest ever launch ratings as Farmer finale tops non-news

July 22, 2021 10:22

The ninth season of Ten’s The Bachelor brought in its lowest metro ratings of any premiere episode to date, with an average of 482,000 viewers tuning in to the season launch featuring pilot Jimmy Nicholson.

Last season’s launch brought in 681,000 metro viewers, while the 2019 launch had 828,000 metro viewers. The program’s first-ever Australian season was previously its lowest launch, with 669,000.

The Bachelor still managed to win the 16-39 advertising demo, while 18-19 and 25-54 were taken out by Nine News.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Farmer Wants A Wife Jimmy Nicholson Nine Seven Ten Tokyo 2020 Tokyo Olympics Travel Guides
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