The Bachelor premieres to 681,000 metro viewers, tops key advertising demographics

Ten’s eighth season of The Bachelor premiered on Wednesday night, bringing in 681,000 metro viewers to watch Survivor’s Locky Gilbert don the tux and hand out roses.

Despite the figure being the show’s second-lowest premiere, behind season one which delivered 669,000 metro viewers, the show was still the most-watched in the 7.30pm timeslot and topped all three of the key advertising demographics.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.