The Bachelor premieres to 681,000 metro viewers, tops key advertising demographics

Ten’s eighth season of The Bachelor premiered on Wednesday night, bringing in 681,000 metro viewers to watch Survivor’s Locky Gilbert don the tux and hand out roses.

Despite the figure being the show’s second-lowest premiere, behind season one which delivered 669,000 metro viewers, the show was still the most-watched in the 7.30pm timeslot and topped all three of the key advertising demographics.

Ten’s head of programming, Daniel Monaghan, said the network was happy with the performance.

“The new season of The Bachelor Australia has started strongly on all platforms. It was the number one show on TV last night in under 50s and all the key demographics, number one in live streaming and the number one entertainment show on social media,” said Monaghan.

“We’re pleased with how Australians have responded to the beginning of Locky’s journey to find his one true love. It’s going to be a great season with lots of fun, laughter, romance, tears and, of course, more than one curveball as the contestants find themselves searching for love in a global pandemic.”

Nationally, the show delivered 872,000 viewers. In the same slot, Nine’s RBT brought in 327,000 metro viewers and 516,000 nationally, and Highway Patrol delivered 421,000 metro and 677,000 national viewers for Seven.

Hard Quiz was the only entertainment show that performed better than The Bachelor on Wednesday night (733,000 metro viewers). The Chase Australia was the third most-watched entertainment program of the night (651,000 metro viewers).

Seven won the night with a 18.1% channel audience share, followed by Nine with 17.3% and Ten on 14.0%. Seven delivered a network audience share of 26.5%, followed by Nine with 24.5% and Ten on 21.5%. ABC held 13.5% and 18.1%. The most-watched multi-channel was 10 Bold with 5.1%.


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