The Bachelorette concludes with 926,000 viewers, down 44% on last season

The final moments of Ali Oetjen’s season of The Bachelorette had 926,000 metro viewers – a fall of 44% from the same moment last year when 1.640m tuned into see Sophie Monk’s conclusion.

The rest of the episode had 766,000 metro viewers, according to OzTAM’s preliminary overnight metro ratings, a 42% fall from last year’s 1.316m.

The Bachelorette Ali Oetjen’s emotional finale

Georgia Love’s season pulled 790,000 metro viewers for the main episode and 972,000 for the final moments.

With the addition of regional figures, The Bachelorette Final Decision had 1.217m viewers (compared to Monk’s 2.204m), while the main episode had 996,000 nationally (Monk had 1.753m).

The male-fronted version of the show, The Bachelor, had 1.241m tune in for Nick ‘Honey Badger’ Cummins’ decision, and 1.009m for the rest of the show.

Last night, The Bachelorette did, however, manage to top the ratings ladder and the key advertising demographics of those aged 16-39, 18-49 and 25-54.

Nine’s prime-time offering of Driving Test – which screened in Sydney and Brisbane – had 206,000 metro viewers. RBT screened after Driving Test in Sydney and Brisbane, but ran for the full hour in other metro markets, attracting an audience of 470,000.

Seven ran Home & Away from 7pm through to 8:30pm, with a metro audience of 483,000. Nationally, this climbed to 832,000.

ABC’s 7.30 had 525,000 metro viewers. Grand Designs at 8pm had 448,000.

In the later time slot, Nine’s Paramedics had 584,000 metro viewers and 908,000 nationally. Ten’s new comedy How to Stay Married attracted 507,000 metro viewers, which climbed to 685,000 across the country. On Seven, Orange is the New Brown fell to 264,000, down from its debut of 422,000. Nationally, Orange is the New Brown had 469,000.

Overall, despite The Bachelorette’s big moment, Ten was unable to win the night, with Nine’s audience share of 18.1% beating Ten’s 16.4%. Seven placed third with 15.1%, while the ABC finished on 11.9% and SBS on 3.9%.

Ten’s primary channel did win the 16 to 39 demographic with a commanding 26.6% share.

The rankings shifted with the addition of multi-channels, thanks to 7Mate’s audience share of 6.2%.

Nine Network still won the evening with a network share of 27.8%, however Seven climbed and closed the gap, with 26.8%.

Ten Network had 21.1%, ABC Network had 17.4% and SBS Network finished on 6.8%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.