The battle for audiences as free-TV viewing continues its decline

In this cross-posting from The Conversation, Marc C-Scott looks at the growing battle for eyeballs as TV audiences continue to decline.

Marc ScottIt’s not been a good year so far for Australia’s traditional television industry with reports that prime-time audiences are down almost 5% amid competition from internet streaming services.

But the decline in the number of Australians watching traditional television has not just occurred since the introduction last year of online streaming services such as Netflix. The trend has been evident for some time now in reports from the audience monitoring company Oztam.

The key reason for the change in television viewing habits is the internet, which has led to a large uptake of new screen media devices such as computers (desktop and portable), smart phones and tablets.

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