Mumbrella Asia is three. We’ve told you what we’re against; Now we’ll tell you what we’re for

Mumbrella Asia turns three years old today. How is it doing? Mumbrella Asia editor Robin Hicks talks about the past few years and what he sees as a time of unprecedented disruption for marketing and media in Asia.

Robin HicksWe are three. Some people, including many of our friends, have since told us they didn’t think we’d make it this far. But here we are, 7,101 articles, three million page views and five live events later. And I think the industry is now beginning to realise we’re in it for the long haul.

Here’s the growth story on Google Analytics since April 2013, when we launched.

Table 1And here is the story of the last year, showing month-to-month traffic growth. The blue line shows the last 12 months, the orange line the year before that.

Table 2Page views are up by more than a third (to 1.4m), as are sessions on the site (992,000).

Most of our traffic – almost half of it – comes from Singapore. Which is perhaps unsurprising, given its importance to the regional agency market.

And there’s been a shift in interest elsewhere.

The biggest growth this year has come from Malaysia (up 172 per cent), which is now our second biggest traffic source having overtaken the US at the beginning of this year.

This was largely driven by our best-read story yet, about the disqualification of an advertising agency from an awards show over allegations of plagiarism, which we broke at the start of the year.

Click here to read the full piece on mUmBRELLA Asia.


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