‘The beginning of a new era’: 9Now unveils upgrade 100 days out from 2024 Olympic Games
With 100 days to go until the 2024 Olympic Games in Paris, 9Now has unveiled a “state-of-the-art upgrade”.
On Wednesday, Nine announced that its app will feature over 40 individual live sports channels and over 2,500 on-demand highlights on a brand new interface for Australian fans tuning into the Olympics and Paralympics.
The network has confirmed that the upgrade will be rolled out across Android TV, Google TV, Apple TV, Amazon Fire TV, 9Now.com.au, Android and iOS apps ahead of the Opening Ceremony on July 26.
Adding to this, five Olympics-themed documentaries will launch in June on 9Now, including features on the Matildas and the journey of Paralympic legend Curtis McGrath.
“We are in a privileged position to bring the world’s greatest sporting event free to all Australians,” 9Now director of programming, Hamish Turner, said.
“As proud custodians of both the Olympics and Paralympics, we will deliver the ultimate viewing experience, as our proud sporting nation cheers on our incredible athletes in Paris.
“We will offer a unified, seamless experience for every Aussie no matter their device or platform. With more than 40 individual channels and curated highlights we’re excited to take viewers on an incredible sporting journey.
“From the Opening Ceremony of the Olympics through to the Closing Ceremony of the Paralympics, 9Now will be the place to be for Paris 2024 and it’s all live and free.”
Nine chief product officer, Bec Haagsma, said that the upgrade starts “the beginning of a new era” for 9Now.
“We have been on an exciting innovation journey over the past few years; creating unparalleled free streaming experiences that lead us right up to this point,” Haagsma said.
“We’re so proud to offer our best in class features for free like FullHD, StartOver and our all new TV interface – no matter what device Aussies have in their homes.
“We’re committed to offering the most comprehensive streaming coverage of an Olympic Games ever.”
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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