The best boozers of 2012
In this roundup from the Encore and Mumbrella Annual, we list the industry’s top seven boozers.
1. The Abercrombie, Chippendale, Sydney
Halfway between the creative precinct of Chippendale, home to the offices of Encore and Mumbrella as well as production house Cordell Jigsaw Zapruder, and the ABC’s Sydney HQ, The Abercrombie, aka The Abber, had a refurb in 2011 making it a slightly more upmarket local than neighbouring pub The Clare.
2. The Aussie Youth, Ultimo, Sydney
DDB’s Sydney office, BWM and several other agencies call this Sydney pub home. While the local changed hands this year, and several of the familiar faces behind the bar moved on, this remains one of the best adland watering holes in the harbour city.
3. The Cherry Tree Hotel, Richmond, Victoria
Melbourne pub The Cherry Tree Hotel sees agency folk from DDB, JWT, Fuel, CHE and Grey get loose on a regular basis. The establishment is so well known as a hangout for creatives that a recent campaign to promote pâtissier Adriano Zumbo, the new face of car brand Renault, was staged outside the venue.
4. The Rag and Famish, North Sydney
This heritage hotel in the heart of business district North Sydney is the preferred local of media agency Group M, among other industry types based on the north side of the bridge.
5. Union Hotel, Adelaide
Adelaide’s journos can be spotted grabbing a post-work beer most nights at the Union Hotel on Waymouth Street. The hotel is a cultural icon of Adelaide and has been operating since 1855.
6. The Shakespeare Hotel, Sydney
One of Sydney’s grottier old pubs, The Shakespeare, or “The Shakey” as it’s better known, is popular for its cheap meals and relaxed attitude. Located in Surry Hills, it’s a mecca for creative types with the staff from Time Out magazine regular visitors.
7. The Black Pearl, Melbourne
Fitzroy’s Black Pearl is a popular spot for creative folk with music journos particularly keen on the venue. This year it was nominated for World’s Best cocktail bar by bar directory World’s Best Bars.
- This list first appeared in the Encore and Mumbrella Annual available in the App store and on Google Play.
