The Biggest Loser disappoints but The Project fares well for Ten
The Biggest Loser made a disappointing return for Ten last night, but The Project fared pretty well in its new 6pm timeslot.
The weight loss show – which was moved to the “family friendly” 7pm slot after an early evening schedule rethink by new CEO James Warburton – pulled in an average audience of 896,640 viewers, peaking at 1.13m.
It was Ten’s top-rating show of the night, but was beaten by The Big Bang Theory on Nine and the Australian Open on Seven, which saw a peak of 2m tune in to watch Lleyton Hewitt take a set off Novak Djokovic.
In its new 7pm timeslot, The Biggest Loser beat Home and Away on Seven, before losing viewers to the Australian Open.
Year on year, the show was down 37%, according to figures from OzTAm. In 2011, the first show of the season launched on a Sunday – and a week later – on January 30. It was up against the Australian Open and one-day cricket, and rated at 1.4m.
Ten’s chief programming officer David Mott, said: “The Biggest Loser is one of Ten’s most enduring franchises. We believe that we will build on this result over the season delivering consistently improved ratings in the earlier, family-friendly 7pm timeslot.”
The Project fared much better in its new 6pm timeslot for Ten last night, pulling in an average of 493,000 viewers – and increasing Ten’s audience between 6pm to 7pm by 23%.
Mott noted: “We’re delighted with the performance of The Project at 6pm. These early numbers are exactly what we hoped shifting The Project would do for Ten’s early evening schedule. This is a positive start to Ten’s long-term strategy to strengthen its early evening line-up.”
“but The Project fared pretty well in its new 6pm timeslot”
I guess it did if you class 494k as a good result – hot seat even beat it!
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I think that’s a big mistake moving The Project earlier. That’s based on my survey size of one though. I just wish they’d stop f**king around with it all. Although I guess this is what happens when the majority of the population realise that downloading stuff from iTunes is eminently less painful than watching Channel Ten thump the repeat button for Young Talent Time a thousand times….
Simon
http://www.TwoCentsGroup.com.au
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