The binary brain and dangerous advice
Carl Moggridge, managing partner at Hopeful Monsters, discusses how marketers often unnecessarily choose between two things, which could instead be complementary.
I love my Nudie Jeans. They look cool (although not on me). They’re Swedish. And they’re made from 100% organic cotton.
In marketing speak, you would say Nudie Jeans has distinctive brand assets and solid brand codes. I’m sure they don’t, but hey.
As someone that’s vertically challenged. I can buy a pair of Nudie Jeans that have a 29 inch waist and a 29 inch leg.
