The Block and The Ashes help Nine Network to a commanding 39.2% audience share on Sunday night
With The Block managing to crack 1m metro viewers on Sunday night and The Ashes bringing a large number of cricket fans to 9Gem, Network Nine completed dominated the viewing on Sunday night, delivering a network audience share of 39.2%.
1.12m metro viewers tuned in for The Block, making it the most-watched program overall for the night, while 542,000 tuned in for the lunch coverage of The Ashes day five on 9Gem, and 462,000 watched the first session.
The action kicked off at 7:30pm and lasted well into the night, with the most viewers tuning in for the lunch session at 9:30pm on average. The event pushed 9Gem to an 11% audience share for the evening, topping Ten’s 10.8% and ABC’s 8.8%, making it easily the most-watched multi-channel.
In the key advertising demographics of 16-39s, 18-49s and 25-54s, Nine was the winner again, with The Block topping all three, followed by Ten’s Australian Survivor in the younger two and Nine News in the 25-54s.
650,000 metro viewers tuned in for Australian Survivor, which went up against The Block and Seven’s Australia’s Got Talent. AGT delivered a series high on Sunday night with 865,000 metro viewers.
The Block also managed to top the news coverage for the evening, although Seven News was still the most popular source, drawing in 1.086m viewers over Nine’s 1.034m. 630,000 tuned in for ABC News.
On Sunday afternoon, Seven’s AFL coverage consisted of the Greater Western Sydney Giants vs the Western Bulldogs on Seven in Melbourne and Adelaide, and 7Mate in Sydney, the Richmond Tigers vs the West Coast Eagles on Seven in Perth, and the Hawthorn Hawks vs the Gold Coast Suns on 7Mate in Brisbane for a total of 363,000 metro viewers – 179,000 of whom were in Melbourne.
Seven drew an overall channel audience share of 19.8%, while in the network audience share, Seven landed on 27.6%, Ten on 15.6% and ABC on 12.0%.
