Nine wins third ratings week in a row
Nine has taken its third ratings week win in a row thanks to the ongoing success of The Block and the second test of the Ashes. Both also helped drive the network to strong results in the key advertising demographics, delivering Nine a win across all three – 16-39, 18-49 and 25-54.
Overall Nine held a 21.1% primary channel share for the week, above Seven’s 18.9% and Ten’s 12.8%.
Nine also took out the win on a network level, with 31.1%, ahead of Seven’s 28.4%, Ten’s 18.4%, ABC’s 14.6%, and SBS’ 7.6%.
The survey year-to-date battle remains incredibly tight, with Seven Network (29.7%) just ahead of Nine Network (29.6%). Network Ten (16.7%) is also only narrowly ahead of the ABC (16.4%).
Seven News on Sunday August 11 was the most-watched program for the week, bringing in 1.23m metro viewers, while the most-watched entertainment program went to Nine’s The Block on the same night with 995,000 metro viewers. That episode was also the most-watched program by metro audiences 25-54, followed by Ten’s Have You Been Paying Attention?
In the 16-39 metro audiences, it was Ten that had the most success, with The Bachelor taking the top two spots, followed by The Block. Nine was the most-watched channel overall by audiences 25-54, holding a 22.4% share, and 16-39s with a 21.6% share.
Nine also took the win on Saturday night, giving it the top spot in five of the seven days, with a 34.3% audience share for the network above Seven’s 31.0%, ABC’s 13.8% and Ten’s 12.0%. It was also the most-watched channel with 20.8% over Seven’s 18.2%, ABC’s 8.5% and Ten’s 7.2%.
Seven News was the most-watched program for the night with 788,000 metro viewers, followed by Nine News on 672,000. Day four of the second Ashes test, which aired across both Nine and 9Gem, delivered 506,000 metro viewers for session one and 530,000 for session two. 320,000 metro viewers tuned in to Ten to watch New Zealand beat Australia in game two of the Bledisloe Cup, and Nine’s NRL coverage of the South Sydney Rabbitohs vs the Canterbury Bulldogs brought in 216,000.
391,000 metro viewers tuned in to Seven’s AFL coverage of North Melbourne vs Port Adelaide which aired on Seven in Melbourne and Adelaide, and 7Mate in Sydney and Brisbane, and Fremantle vs Essendon which aired on Seven in Perth.
The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above.
