The Block takes 2012 ratings best
The Block: 1.806m
A strong result for The Block secured the home renovation show its best ratings so far in 2012.
The Sunday night show took an average of 1.806m – peaking at 2.3m – across the five city metro markets, according to preliminary OzTam ratings.
It also marked the show’s third win in as many Sundays in a row.
And it will likely continue for the rest of the year … here’s why:
http://www.marketingfutures.co.....n-pudding/
@Andrew.. Sorry but I can’t see any Supporting numbers on your website explaining why share a coke campaign was not a success and equally how “the Block” this year is a success. Sure more is still more. and less is less? So selling more coke is a success and attracting a smaller audience is not??
Please don’t take offence an innocent question only.
Thanks for the comment Mr NoName, happy to respond, discussion is all good.
The point is -if you read the article- that a shady idea, unnatural sharing, and indeed any forced sharing imposed by the marketer, cannot deliver real and lasting engagement when compared to something beautifully designed to match human nature and behaviour which has sharing occur as a knock-on effect initiated by the consumer, not the marketer.
Whether by fluke or by skill, The Block 1-keyed in to a sound evolutionary concept or two, as well as 2-observed/factored in some mid-level ‘sub-cutaneous’ psychosocial (attitudinal) concepts and 3-created, or should I say allowed, natural consumer-led engagement to occur and spread like bacteria.
The Coke campaign clearly ignored number 1, took a mere quick glance at number 2 and didn’t flesh out number 3 enough to have any organic solidarity in the construction of and dynamics around the event.
To be frank it looks like something designed by an accountant, not a creative.
No offence intended here either, an innocent observation that’s better out than in eh.
@ Andrew… Firstly the name is my sons and reads best backwards… Now you can tell that I’m not serious commentator. I take on board what you say and see the value in brand protection and then telescoping that brands virtues without prostituting them. But we live in an age when diversification is more prevalent and relevent than ever before. Evolution is strewn with examples of good brands now extinct. Great Cars for instance. Again BUT, this Coke share a coke campaign has worked so well in my universe. With non coke drinkers buying cans and bottles for none coke drinking friends and family, I am sure sales have gone up. Tell me if I’m wrong. I have three cans sitting unopened just within the circle of office mates!
I have worked in TV for the best part of 25 years. The Block will be judged a success if at the end of the series you can recall the name of one of the contestants. It’s the true barometer. I fear failure there.
Thank you for your informed comment and reasoned argument. it made me think and that is true success.