The Block wins Tuesday primetime battle but Seven takes the night
The Block has kept up its recent run of topping entertainment programming, finishing ahead of primetime competitors The Masked Singer and SAS Australia on Tuesday night.
The Nine program aired to an average of 829,000 metro viewers, and topped all three key advertising demos in metro markets too.
#TheBlock was the most watched 7.30pm show last night with an overnight national average audience of 1.197m (metro 864,000 / regional 332,000). It was also the no.1 program among 25-54s 16-39s and GS+Child. pic.twitter.com/Llui9OvM6T
— Nine Comms (@9Comms) September 14, 2021
Seven’s SAS Australia was second in entertainment programming and in primetime, with 626,000 metro viewers for the second episode of its 2021 season.
Meanwhile, the second episode of The Masked Singer brought 592,000 metro viewers to Ten, though that number jumped to 676,000 for the second unmasking of the season.
Also in entertainment, Home And Away had 614,000 metro viewer for Seven, while The Chaser Australia had 559,000 metro viewers.
In later programming, Nine’s The Hundred with Andy Lee had 412,000 metro viewers, while Ten’s The Cheap Seats had 324,000 metro viewers.
The #1 program on Tuesday was Seven News, which had an average of 1.162 million metro viewers, ahead of Seven News at 6.30 with 1.124 million, and Nine News with just over 1 million.
Seven won the night with another slender margin, taking a 29.9% network share over Nine’s 29.4%, and also just pipping Nine in primary channel share. Ten had an 18.8% network share and ABC had 13.2%.
The top-rating multi-channel on Tuesday was 7TWO with a 3.8% share.
In the latest Daily Consolidated Total TV Report for 7 September, Seven News was the #1 program nationally across linear and BVOD television, with 1.85 million viewers including 38,000 on BVOD.
The Block was #1 in entertainment with 1.536 million viewers, and the biggest BVOD audience of any program, adding 177,000 views, an uplift of 18%.
The program with the biggest uplift however was ABC crime documentary, Juanita: A Family Mystery, which had a 26% uplift on overnight figures and had a total of 605,000 viewers overall.
Total TV 7 September [click to enlarge]
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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