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The Bottle-O promotes good value booze and good value people via Dig

ALM liquor store chain, The Bottle-O is celebrating everyday Australians in its latest campaign from creative agency Dig, ‘Good value booze, for good value people’.

The agency – formerly known as Channel T – was first appointed to Australian Liquor Marketers (ALM) strategy and creative account in October 2020 and has since created a number of works for The Bottle-O, including an integrated campaign and the ‘Fridge O-Doption’ campaign.

The new campaign will encompass a series of short spots, the first of which follow the journey of hero shopper, ‘Slatts’, on his walk to The Bottle-O to quench his thirst, dressed in his favourite BBQ apron. The spot is set to The Bellamy Bros track ‘If I said you had a beautiful body’.

The campaign will also incorporate assets that will be used across retail activity, in-store, catalogue, social and digital.

Josh Gaudry, GM marketing, ALM said: “Launching this campaign is one of great pride. At its core, the DNA of ‘The Bottle-O’ brand is grounded in uncomplicated fun – even our name is uncomplicated and deeply entrenched in the colloquial language of us all. Its endearing charm is one that resonates with all Australians. We all know good value people in our lives, this campaign showcases all those legends out there we call ‘good value’ in a simple fun campaign we think really personifies our brand.”

“With good value people around you, and good value booze in the fridge, what more could you want? We’re very excited to launch this spot, the first execution in a new ongoing brand platform for our good value client, The Bottle-O,” added David Joubert, national executive creative director and partner at Dig.

Credits

Creative Agency: Dig
Chief Creative Officer/Partner: Pete Cerny
National Executive Creative Director/Partner: David Joubert
Senior Copywriter: Owen Bryson
Senior Art Director: Anna Paine
Managing Director: Lisa Ramsey
Executive Planning Director: Lucielle Vardy
Group Account Director: Andrew Grey
Account Director: Sarah Coppens
Producer: Roslyn Payne

Client: Australian Liquor Marketers
GM Marketing: Josh Gaudry
Senior Marketing Manager: Christina Ruggier
Marketing Manager: Sophie Sandilands

Media Agency: Starcom
National Managing Director: Nancy Lan
Client Services Director: Jacqui Purcell
Performance Manager: Ethan Chen
Investment Manager: Bailey Reed
Account Coordinator: Angela Chai

Production Company: MOFA
EP: Llew Griffiths
Director: Yianni Warnock
Producer: Helen Morahan
DOP: Ross Giardina
Editor: Lucas Baynes, ARC

Music + Sound: Rumble
Music Supervision: Alyce Guy, Shoop Sync

Casting: Natalie Jane Harvie, Citizen Jane
Stills: Danny Eastwood, Pool

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