The Bottle-O launches street artist painted fridge adoption program via Dig
Australian Liquor Marketer’s (ALM) The Bottle-O has launched a new digital campaign via Dig, the ‘Fridge O-doption Program’.
The campaign features discarded fridges that have been painted by various street artists, which will be available for adoption.
The 60-second spot begins with shots of abandoned fridges, only to be rescued and then painted by a Bottle-O employee.
