The Brag Media expands commercial team with two senior hires

The Brag Media has added two senior roles to its commercial team.

Joel King will join the publisher as commercial lead and Emma Greenhalgh joins as senior brand partnerships manager.

Emma Greenhalgh and Joel King have joined The Brag Media’s commercial team

King founded music publication Musicfeeds and is the former managing director of Evolve Media in Australia. Greenhalgh joins from Atomic 212 where she headed up the NSW Government team.

Greenhalgh has seven years of experience in media agencies, having worked at Mediacom before her role with Atomic 212. King has launched a number of new publisher content and influencer products into the Australian market and conceived and executed sponsored content and marketing initiatives for a number of brands including Disney, Nike, Universal Sony, Heinz and Lego.

Greenhalgh and King will be working directly with agencies and brands, while King will also manage his own commercial team.

The Brag Media’s CEO and co-founder Luke Girgis said he had been looking for experienced operators to take its brands and offering to market and to further strengthen its relationship with brands and agencies.

“COVID-19 has left most industries in dark unprecedented times, so now more than ever, brands need to actually add value to the lives of Australians and provide meaningful connection. If brands stick to the old ways of doing things through and beyond this crisis, they will be left behind,” said Girgis.

“It’s why we needed to double down with our servicing and support to brands in this time, and why we are thrilled to have two super experienced and skilled professionals in Emma and Joel join our team at this moment in Australian history.”

“Music is the number one interest for Australians for the first time in human history and in times of crisis like this, Australians are relying on music more than ever. We are already seeing this data across all our assets. I am very excited to have Emma and Joel join our team to support brands through this time.”

Greenhalgh said: “Music has always been a huge part of my life. I’m incredibly excited to join The Brag Media’s team at such a pivotal moment with the relaunch of Rolling Stone Australia.

“The media industry has changed dramatically over the past few years with the focus on content and engagement stronger than ever. As Australia’s largest music publisher, The Brag Media have an incredibly engaged audience and I’m super excited to be involved in growing this in 2020.”

King said: “The Brag Media is currently leading the Australian market in Gen Z and Millennial engagement. I look forward to presenting our brand partners with a number of new and innovative opportunities to connect with our audience in 2020 and I am super excited to be involved in the relaunch of Rolling Stone in Australia.”


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