The Brag’s Jake Challenor launches news comms agency, Sound Story

Kalila Welch

March 15, 2023 10:17

Former publisher of trade media brands The Music Network and Radio Today and founding executive editor of Variety Australia, Jake Challenor, has launched strategic public communications agency, Sound Story.

The agency will offer its services to brands in the global entertainment industry, launching with with a number of foundation clients, including The Brag Media; tourism and live entertainment startup, Cedar Mill Group; K-Pop label, SM Entertainment; talent management agency, Marchmedia; and global music independent, UNIFIED Music Group.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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