The comms lessons to be learned from the media’s cycle of uprisings
The outrage following the Florida school shooting is an example of the power of uprisings to disrupt the media cycle faster than politicians can combat them, writes comms crisis expert Peter Wilkinson.
The power behind the school student uprising that’s taking on the NRA over the US gun laws is a warning to governments (and large companies) of what is to come.
It was the same for the global #MeToo uprising, and a series of other uprisings, dating back to the Arab Spring – each becoming successively stronger. In the case of the student uprising, it has the potential to out-lobby the NRA for about the first time in history.
