Changing your logo for a week won’t convince customers you’re serious about purpose
Daniel Stone, executive director at Principle Co, explains issuing a press release isn’t enough to convince customers that you’re serious about purpose.
Most Australian corporates tend to overestimate their involvement in politics, or simply think they’re too peripheral/small to make a really difference on either policy or outcomes.
The reality is that most Australian businesses are capable of having a huge positive impact, and the public is increasingly expecting you to think about social impact when making day-to-day decisions.
Each of these are statements about the social issues of our time – from decisions about how much to pay staff, what choices you make about your supply chain, and whether to stay silent on a social issue.
