The Conscience Organisation wins Uncle Tobys
Branded content house The Conscience Organisation has been appointed to handle digital strategy and social media for cereal and snack brand Uncle Tobys.
The announcement:
UNCLE TOBYS appoints The Conscience Organisation to look after Digital Strategy and Social Media Business
The independent agency is working with Nestle Australia now looking after UNCLE TOBYS breakfast cereals and snacks social media presence for the next 12 months.
‘Our game is to increase engagement levels across UNCLE TOBYS earned and owned media assets. TCO is looking forward to maximizing these opportunities by utilizing UNCLE TOBYS core value pillars of Australiana, Health and Nutrition, Sport and Community’ Clive Burcham, Founder.
‘We realise the importance of Social Media alongside our traditional media communications to build and provide an ongoing connection with our loyalist audience. Having worked with TCO on a previous project we recognise their strength at being able to extract maximum value out of our earned and owned media opportunities and I look forward to working with them in 2011″, Angela Kominatos Sponsorship and Digital communications Manager for UNCLE TOBYS Cereal and Nutritional snacks.
Source: The Conscience Organisation press release
great news for TCO and a great move by Uncle Tobys.
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