The Consience Organisation puts Sony through a crash test

The Conscience Organisation is behind a new spot for Sony which sees a PlayStation 3 collided at high speed with a Bravia TV in a road accident research lab.  

The 80km/hr collision was captured on high speed cameras at Autoliv Melbourne Crash Test Centre for the Bravia vs PS3 project. The results have already started to go viral.

The video coincides with an offer that sees 25,000 of the games consoles given away with the TV sets.

TCO’s Clive Burcham told Mumbrella the idea behind the work was to tap into young men’s love of “speed and destruction”.

In another development, The Conscience Organisation has opened a Melbourne office.


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