The Consience Organisation puts Sony through a crash test
The Conscience Organisation is behind a new spot for Sony which sees a PlayStation 3 collided at high speed with a Bravia TV in a road accident research lab.
The 80km/hr collision was captured on high speed cameras at Autoliv Melbourne Crash Test Centre for the Bravia vs PS3 project. The results have already started to go viral.
The video coincides with an offer that sees 25,000 of the games consoles given away with the TV sets.
TCO’s Clive Burcham told Mumbrella the idea behind the work was to tap into young men’s love of “speed and destruction”.
In another development, The Conscience Organisation has opened a Melbourne office.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Oh dear, the video appears to have been removed.
There is another version up here: https://www.youtube.com/watch?v=2lCEo6hHdeo
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Thanks for flagging that up, Joel. We’ll switch it over in two shakes of a lamb’s tail…
Cheers,
Tim – Mumbrella
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Thanks for that Joel.
Should be updated now.
Cheers,
Alice – Mumbrella
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Nice work TCO
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