The consultancy wave recedes

Welcome to a Tuesday update from Unmade. Today: With one notable exception, the consultancies are in retreat from adland.

We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade – Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year. The voucher code is at the bottom of this post.

Your membership also includes members-only content like today’s post, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.

Nearly a decade into the experiment, the consultancies shrug at adland

One of the curiosities of the Australian economy is that we’re small enough for experiments, but large enough for them to be meaningful. That includes within the communications industry, where a decade ago the management consultancies chose Australia as the place to figure out if there were revenues to be made from the brand sector.